William Ledbetter: Founder and Managing Director


A career teaching and performance specialist, William Ledbetter has worked internationally, most extensively in the United States and SE Asia, holding positions including Senior Specialist Teacher, Principal Consultant, and Managing Director.
A proponent of ‘Lifelong Learning’, William has, as an adult, studied music, drama, corporate advertising, early childhood, primary and secondary education, and adult education. In addition, he has trained-the-trainers for First Aid/CPR, Primary-aged Drama teaching, and Early Childhood Music teaching.

William holds an undergraduate degree in performance from Oberlin Conservatory (Ohio, USA); CELTA, Orff, and LAMDA teaching certifications, performance certification from the National Shakespeare Conservatory (New York, USA), and a Masters degree in Education from the National Institute of Education (Singapore). Recently, he completed ACTA certification (WSQ, Singapore) and has taught the ACTA performance module at STADA in Singapore.

Currently, William is Managing Director of Performitivity Pte Ltd, a boutique training company that offers customized communication-based programmes for corporate and educational performative needs. Performitivity clients include WorldVision, Bridging Minds Network, and Schneider Electric.

Concurrently, William acts as Principal Consultant for Bridging Minds Network and DSI Academy, where he has designed and facilitated programmes and e-learning for such clients as SingTel and NTU.

In addition, he is Senior Facilitator for Moolahsophy, a non-profit organization working to bring quality educational programmes for children in economic and social need.

Participants to William’s workshops describe him as, “a very engaging instructor who shares methods which are relevant, and of interest, to the learners.” And “a dedicated and caring trainer.”

Some feedback from his clients include, “we appreciate the fact that you actually made an effort to understand and plan, adapt and deliver differently for each batch and each lesson to accommodate…the uniqueness of different characters.” and “many a times you could have easily ended some sessions early but instead, you made it a point that your message and objective…is achieved even if it has to run to overtime at your own cost.”

As a host and MC William has worked with such groups as Singapore Press Holdings and The Singapore Symphony Orchestra. His work as an educational collaborator with classical music ensembles have been marked by the Straits Times, which calls him, ‘That master of Masters of Ceremony’.

Having spent the last 14 years in South East Asia, he has had the opportunity to assist in the learning and development of students and professionals hailing from a wide range of levels and ages, and has developed an effectively personalized and engaging teaching and presentation style.  What he brings as a trainer and facilitator is a unique blend of educator, performer, artist and life coach.

Married with one child, William has made Singapore his home. He loves to travel, discover new foods and locations, and meet and learn from the fascinating and diverse people of South East Asia. In his private time, he studies French language, practices the trumpet, acts, and – until a chronic foot injury recently stopped him – had competed in ½ Ironman Triathlons.


Edmund Chow: Master Trainer and Curriculum Specialist

EDMUND CHOW is an award-winning international speaker, garnering top awards consecutively for three times at the Professional Speakers Academy in London. He is a theatre director, academic researcher and an educator. He holds a Bachelor’s degree (Honours) in English Language and Literature at the National University of Singapore (Singapore); a Master’s degree in Educational Theatre from New York University (New York, USA); and has successfully defended his PhD thesis in Drama at the University of Manchester (Manchester, UK).

A recipient of many scholarship awards, Edmund has a Postgraduate Diploma in Education (PGDE) from the National Institute of Education (Singapore), and a Diploma in TESOL from the London Teacher Training College (London, UK). Edmund’s students range from youths to postgraduates across different countries and cultures. As an educator, he has taught in secondary schools with the Ministry of Education (Singapore), Prison Education Branch (Singapore), Raffles Institution (Singapore), National Institute of Education (Singapore), New York University (USA), and University of Manchester (UK). As a researcher, he has travelled to, and worked in, Afghanistan and Iran, managing projects and consulting for non-profit organisations.

Edmund has also appeared live on primetime TV on Channel News Asia as an expert guest. He spoke on Talking Point regarding the banning of children’s storybooks. Edmund is a published author. One of his books is commissioned by the Ministry of Education to be the only English textbook for Secondary 3 students in Singapore. His new book, Tango with Giants, Stepmothers and The Big Bad Wolf: 7 Transformative Steps Towards Identifying Values and Building Social and Emotional Competencies, will be released soon.

Edmund’s core areas of expertise in education include pedagogy, curriculum development and lesson planning, and drama education. Because of his skills and competence with communication models, he has developed very strong programmes within business and leadership circles. Edmund has worked with business executives, corporate teams and entrepreneurs to coach them on storytelling, narrative branding, public speaking, and team building.

His website is at